Thursday, June 11, 2009

Great Photos + Great PR = Great Coverage

All media is fundamentally visual. Newspapers and the internet are nothing without good images. Images are the hook and the first impression.

Here's a success story about how a good photograph got a tremendous amount of coverage for a corporate client (for a fraction of the cost of an ad buy). Working with Save-A-Lot Food Stores (client) and the PR agency Blick & Staff Communications - who did a ton of calling and pitching - we were able to get a very fun picture of Dallas Mayor Tom Leppert and Deputy Mayor Pro Tem Dwaine Caraway in multiple placements in Dallas media... including a cool post on the Dallas Observer blog titled 'Best. Photo. Ever.'

(hmm...I wonder if that one would have run without a good photo...)

Best. Picture. Ever
Dallas Observer Blog

Dallas leaders hope opening of East Oak Cliff Save-a-Lot will be a development catalyst
Dallas Morning News

Pictures from Save-A-Lot grand opening
Dallas News City Hall Blog

WFAA TV station website
ABC Affilliate

Editorial: Affordable Groceries for those who need them
Dallas Morning News

get the picture?


  1. Thanks Goner, didn't know you were passionate about the grocery biz!

  2. this story is heartwarming -- i'm happy to know that interesting important photos are being shot by photographers who aren't only doing it for the money or glamour.

    And look at the social impact and coverage this photo generated - compared to an underwear billboard.

    How many conversations were started from this photograph compared to the latest editorial in any fashion magazine.