Great Photos + Great PR = Great Coverage

All media is fundamentally visual. Newspapers and the internet are nothing without good images. Images are the hook and the first impression.

Here's a success story about how a good photograph got a tremendous amount of coverage for a corporate client (for a fraction of the cost of an ad buy). Working with Save-A-Lot Food Stores (client) and the PR agency Blick & Staff Communications - who did a ton of calling and pitching - we were able to get a very fun picture of Dallas Mayor Tom Leppert and Deputy Mayor Pro Tem Dwaine Caraway in multiple placements in Dallas media... including a cool post on the Dallas Observer blog titled 'Best. Photo. Ever.'

(hmm...I wonder if that one would have run without a good photo...)



Best. Picture. Ever
Dallas Observer Blog

Dallas leaders hope opening of East Oak Cliff Save-a-Lot will be a development catalyst
Dallas Morning News

Pictures from Save-A-Lot grand opening
Dallas News City Hall Blog

WFAA TV station website
ABC Affilliate

Editorial: Affordable Groceries for those who need them
Dallas Morning News

get the picture?